Proud of a stellar reputation that began over twenty years ago when
he was named Rookie of the Year after his first twelve months as a
Realtor, Bill formed a partnership with his brother John in a quest
to offer clients unsurpassed real estate representation. Known as “
The Brothers Gough,” Bill and John have been the top team at Santa
Barbara’s Prudential California Realty for 9 of the last 10 years
and are in the top 2% of Realtors nationwide.
Growing-up in Santa Barbara and developing an intense respect
for the area’s beauty, culture and people, Bill knew he wanted to
help others experience the privilege of home ownership in the
community. After studying law at Santa Barbara City College and the
University of California at Santa Barbara, he pursued a career in
law enforcement where he says he learned valuable skills that he
applies on a daily basis to his job as a Realtor. “Most
importantly, I learned to listen,” he says, “Working with people in
a constructive way is about understanding their needs and
motivations, then figuring out the best solution for everyone
involved.”
While superlative communication and negotiation abilities
contribute to his success, Bill credits his knowledge of the Santa
Barbara area and teamwork with his brother – which has included
building and selling new homes – as a prime factor in achieving his
position at the top of his profession.
Continuously engaged in giving back to the community he
loves, Bill is actively involved with the Boys & Girls Club,
Santa Barbara Rescue Mission, Elings Park, Police Activities and
Navy Leagues as well as other community and youth organizations.
